Who is a crisis manager?
And when still does not work, the cause is taken a crisis
manager. But the reputation of the business of crisis, especially in the eyes
bankrotyaschegosya businesses, often "dirty". That is to correct this
reputation and bring the company out of the crisis (bankruptcy) and need a
person as a crisis manager.
Getting Started-crisis manager
To start the crisis-manager have to identify enterprise
challenges, whatever they may be rooted - in the external or internal factors,
in relation to the "top" (the local authorities, for example) or the
"lower ranks" (employees of enterprises of different levels - from
top managers to ordinary workers), in the formal, legal "gray" or frankly
criminal field.
Moreover, it is not necessary to assess the situation in
their own enterprise, and unfamiliar. That is necessary to analyze the vast
amount of information that has yet to be obtained. And it is not always willing
to share. And even if you do not hide, still important things are often not
formalized, are rooted in the specifics of the enterprise, its history,
undocumented relationships with partners.
Moreover, all of these processes - diagnosis, analysis,
strategy development and implementation take place in conditions of severe
stress, time pressure, conflict communicating parties. Sometimes the only thing
that unites the participants in the process - the suspicion and antipathy
towards the crisis managers, a stranger to all.
The history of crisis management in the CIS
I must say, some of the reasons for this attitude and
created by history "saviors". In the early '90s to become a crisis
manager could almost anyone to do this, it was only to finish courses of
arbitration managers. And as a result of their abilities often only enough to
chaotic sell the property in favor of the individual creditors.
The era of "grave-diggers" rather quickly replaced
by another, more organized, but also more dangerous. Bankruptcy has become an
instrument of redistribution of property. The enterprise management is
particularly important control of three components: equity, debt and senior
managers. And the struggle was waged on three fronts at once: packets eroded,
emission or their results were disputed, the debt increased or, conversely,
decreased, executives outbid. Interested parties have deployed a real war for
the appointment of "their" crisis manager.
In addition to the manipulation of documents in the course
were powerful and "PR", and direct capture of enterprises, and fires
in arbitration courts. With varying degrees of validity in lobbying accused
everyone who was involved in the enterprise, - local authorities, and the whole
country.
Legislation, including the recent changes made to it, do not
really help, "razrulivaniya" problems, optimization of crisis
management and even improve its reputation. But help business development.
Still, not to openly criminal methods out of fashion, but it becomes more
cost-effective compliance with the rules of the game, even if they are not too
successful.
trade costs
However, in situations not scandalous situation of crisis
manager will not envy. It is by definition work in a crisis. But it's not just
about the position of the enterprise - a potential bankruptcy, there are a lot
of other factors ...
Not only
that the crisis-manager will have to decide the high cost in terms of time
constraints and the information - it is, after all, a question of
professionalism. Significant measures must be carried out under conditions of
constant emotionally charged up to the aggressiveness of contacts.
The labor
collective of the crisis structure, of course, even before the arrival of the
new man stopped getting old (if at all any) paid and that is called a
"wound". Accumulated annoyance poured, of course, at the
stranger. Former executives perceive a colleague-rival in arms: if they could
not save the native enterprise, surely someone else to deal with that,
demonstrating the failure of the former management ?! In the course are as
"excuses" and direct sabotage: absenteeism, refusal to issue
documents and so on. In short, the emergence of a new man destroys the system
of relations established between the company's management with the local
authorities, with the partners. It is simply collapsing familiar "world
picture." And there are interested parties and business pressure and
public bodies (and not always objective).
That is why the anti-conflict is considered to be one of the
main characteristics of the work of anti-crisis manager. And that's why all
analysts agree that in this profession are important not ctolko expertise both
internal qualities of the person. Most important among them - to be able to
achieve confidence.
Best crisis managers
Best crisis
managers - people have earned the trust: successful professionals with an
impeccable reputation and a stable relationship with the authorities and
managers of the same level. However, their work is effective only within their
region or, at best, their industry.
More
versatile professionals who can pursue authority as referred to, with a clean
sheet. Therefore, in the training programs of anti-crisis managers
increasingly focus on "psychological conditioning": managers are
taught to engage in dialogue and negotiations, to speak before a large
audience, to resolve staffing conflicts, reach compromises and to withstand the
pressure.
The profession itself also affects the character. According
to the survey, non-standard situations that arise in the process of crisis
management now forms a kind of management wisdom.
The need for the manager crisis be equally convincing in
negotiations with creditors and debtors, with local authorities and federal
agencies with staff and members of his own team promotes tolerance for the
opinions of others, develop self-restraint, self-control and at the same time,
the ability to remain in their own independent judgments.
Such qualities can not be taught - it comes primarily with
experience. However, we hope eventually positive practice crisis management
finally will change the image of the profession as a whole. Perhaps, then, and
become crisis managers to call the good old word - "trustees".
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